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Make a Pledge and Put Your Name on Honda’s F1 Car

Honda is making one huge statement in this year’s F1 season. Their 2007 Honda Racing F1 RA107 car will feature no sponsors whatsoever, but instead one big image of Earth, composed of pixellated names of persons that made a pledge on myearthdream.com.

The aim is to use Formula One’s huge global reach to highlight a huge global problem.

Nice. 🙂

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